Every story has a beginning and ours begins with a simple philosophy. Create Wagyu that’s reflective of the renowned Japanese bloodline and steeped in the essence of Australia.

ICON is the result of collaborations with pioneering geneticists, cattle breeders and producers. Founded on a full blood wagyu herd in Tasmania, and crafted from the tapestry of our pristine ancient lands, our ICON Wagyu explores and expresses the very best of our Australian environment. With exceptional marbling, texture and flavour, ICON supply is exclusive and highly sought after. An ICON that is truly uncompromising.

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