Our Brands

At Paradigm Foods we see our brands as the connection between producers and consumers – allowing consumers to connect to the food they eat in a meaningful way, while honouring and celebrating our local producers. We are proud to offer premium beef and pork brands which thoughtfully tell the story of the Australian landscape, producers and the animal – including ICON XB Wagyu, Yugo XB Wagyu, Roam Australian Wagyu, Scot of the South Black Angus and Roots Regenerative Beef.