Building Relationships
Creating Value for Partners
Delivering Sustainability

Our Story

Paradigm Foods is an Australian Meat Supply Chain, Sales & Marketing Company which exports high quality Australian beef & pork products to the world.

Established in 2018 by local industry experts with global experience, Paradigm Foods is a subsidiary business of AGTRADE International and a sister company of Australian Rural Exports (AUSTREX). Established in 1973, AUSTREX is now one of the largest livestock export businesses in the world and has built a brand synonymous with animal welfare, quality, reliability and integrity.

At Paradigm Foods, it’s our relationships that set us apart. Well poised to leverage the history, strength and stability of a truly global platform, we build transparent relationships with our producer base, processors and customers to create value for all of our supply chain partners.

We create consumer and market driven Quality Branded Meat Programs which are based on our superior market intelligence, experience and relationships to drive value and stability across the supply chain.

The Paradigm Foods portfolio of brands includes premium ICON XB Wagyu; Rustic Farms Free Range Grass & Grain Fed Beef; Australian Joy Grass Fed Beef; and Gooralie Free Range Pork.

We Partner with
Producers
looking to…

MINIMISE CREDIT AND TRADE RISK
Exert greater control of downstream supply chain without taking on increased risk.

MINIMISE DISTRACTION TO CORE BUSINESS
Meat sales and marketing is a specialist business, partner with experts in their field.

CREATE INCREMENTAL VALUE
Potential to realise profit upside through development of a strong branded program.

ACCESS MARKET DATA & INSIGHTS
Inform decisions using data shared across the supply chain.

BUILD BRANDS
Realise profit upside by creating a brand based on relevant insight.

DIVERSIFY CUSTOMER BASE
Expand beyond a few main customers to reduce risks of exposure.

We Partner with
Processors
looking to…

INCREASE CARCASS UTILIZATION
Convert niche opportunities which are currently not resourced or are not a business priority.

AVOID ADDITIONAL RISK
Minimise risk through commercial dealings with known business partners.

GENERATE COMPLEMENTARY SALES OPPORTUNITIES
Profitability without complexity.

ACCESS MARKET DATA & INSIGHTS
Inform decisions using data shared cross the supply chain.

BUILD LONG TERM PROGRAMS
Tap into higher value branded programs or consolidate volumes into a program with huge scale.

BALANCE MANUFACTURING FLUCTUATIONS
Produce stablle volumes through the plant to offset fixed overheads and maintain skilled workforce.

We Partner with
Customers
looking to…

FORM STRATEGIC RELATIONSHIPS
Remove barriers to growth and take a long-term approach.

CREATE INCREMENTAL VALUE
Increase margins and  profitability through branded value-add products with consumer benefits.

BUILD PROGRAMS
Support suppliers with strict protocols for consistent quality and supply & appetite to invest in brands to drive awareness & trial.

DRIVE INNOVATION
Expand category offering with new products that drive category penetration through tapping into new trends and occasions.

PARTNER WITH INSIGHT LED SUPPLIERS
Partner with suppliers who take a category approach to understand shopper behaviour and drivers to identify growth opportunities.