Meaningful brands.
Meaningful brands.
Created from
connection.
served on the world’s finest menus
Our brands aren’t just born from ideas, they’re born from a true connection and passion to create meaningful brands for our farmers, our consumers and our environment. It is our goal that our produce touches the hearts and minds of the world while answering the fundamental and functional need of feeding the planet.
Welcome to our brands.
MUSE is Full Blood Australian Wagyu with 100% Japanese Shima & Tajima genetics. A muse is a source of inspiration, and our MUSE Wagyu is equally a source of inspiration for chefs, as chefs are for us. Unlike other Wagyu, MUSE has turned the concept of paddock to plate on its head. MUSE lets chefs tell us what their needs are, so we can deliver the cuts they want for their menus.
Senku Purebred Wagyu is the result of a bold vision by Australian pioneers in the 1980s. They defied scepticism and embraced the challenge of introducing Wagyu cattle to Australia. Overcoming immense obstacles, they established a thriving lineage of Purebred Wagyu. Today, Senku symbolises this legacy of innovation and excellence, with cattle meticulously bred and raised on a 450-day grain regimen, delivering superior marbled beef that reflects its pioneering heritage.
Our story begins with a simple philosophy. Create Wagyu that’s reflective of the renowned Japanese bloodline, and steeped in the essence of Australia. Founded on a full blood Wagyu herd in Tasmania, and crafted from the tapestry of our pristine ancient lands, ICON XB Wagyu explores and expresses the very best of our Australian environment. With exceptional marbling, texture and flavour, ICON supply is exclusive and highly sought after. An ICON that is truly uncompromising.
YUGO XB Wagyu is a tribute to the unique fusion between Japan and Australia in creating superb F1 Wagyu. With rich Japanese origins built on the famous Tajima bloodline, our cattle are raised in the stunning surrounds of Eastern Australia. The herd is a fusion of full blood Wagyu bulls and Australian Angus, long fed for a minimum of 365 days. Yugo XB Wagyu delivers taste, tenderness and flavour – a very special experience for the discerning Wagyu diner.
Roam Australian Wagyu was born from the vision to create quality, free-roaming Australian Wagyu. Unlike traditional grain-fed Wagyu, it is extensively grass-fed and free to roam. This unique combination results in naturally slower maturity which delivers a distinctive Wagyu beef experience. Our producers are dedicated to breed, raise & nurture Roam cattle in natural outdoor environments and take great pride in delivering quality Australian free roaming Wagyu from their stations, to your plate.
Roots Regenerative is 100% grassfed beef, raised on dedicated Regenerative Australian farms. Our farms strive to heal the environment through planned cattle grazing leading to the improved soil health. Healthier soils increase the ability to drawdown carbon, increase ground cover, retain water and enhance biological diversity. Ultimately, they are healing our natural environment and fighting climate change. Wholesome, nutrient-dense beef, with a genuinely positive impact to our Earth, environment and our future.
Margra Lamb is the culmination of years work and craft – a lamb with a micro-marbled finish and low fat melting point of 28-34°C, for an unprecedented delicate meat that is incredibly succulent. Inspired by native haired sheep seen on travels to South America, Margra set out to breed a fully haired meat sheep intended for Australian conditions. Through years of careful breeding using the latest technology and techniques, the Australian White breed and Margra Lamb’s exceptional eating quality was born.
ALBA Lamb is produced from one single, dedicated breed – Australian White Lamb. This breed was specifically bred to thrive in Australia’s unique climate, and born through years of careful breeding, stringent selection criteria, and the latest technology. Raised and nourished on fresh green pastures, ALBA is a new level in lamb. Finely marbled fat with a low melting point and elevated levels of Omega 3, means ALBA is an unparalleled cooking and eating experience. Soft, finely textured, juicy and melt-in-the-mouth, ALBA is a revolution in the lamb category.
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