Paradigm Foods

Paradigm Foods

ICON Wins Class Champion at 2024 Australian Wagyu Association Branded Beef Competition

the youngest wagyu brand to be named champion at this year’s awards. 

At the 2024 Australian Wagyu Association (AWA) Branded Beef Competition, ICON received Class Champion and a Gold Medal in the Commercial Wagyu MS 5-7 class, along with a Gold Medal in the Crossbred class.

The AWA Branded Beef Competition is one of Australia’s longest running competitions of its kind and sets out to celebrate the extraordinary quality of Australian Wagyu Beef.

Judges praised ICON for its remarkable softness and clean palate feel, describing it as rich yet delicate with bursts of toasted caramel and nutty flavours.


These awards recognise ICON’s commitment to delivering unparalleled quality in Australian Wagyu. We want to extend our gratitude to all that are involved in the ICON journey. From the breeders to our loyal customers and chefs, without your support we wouldn’t be able to do what we do. This isn’t just success in the last 12 months – this is years of combined effort to not only achieve these highly regarded accolades, but to do so year on year.